Li Ning launched a new sports fashion brand li-ning1990
On November 1, Li Ning's official wechat announced that Beijing Qiaofu Fangcao store, the world's first store of its advanced sports fashion brand li-ning1990, will officially open on November 6, and Chongqing Raffles store, the first store in Southwest China, will open on November 13.
It is understood that the price of li-ning1990 is mostly 1.3-1.5 times that of China's Li Ning product line. In addition to launching new brands, Li Ning is also planning more in the international market.
Previously, Li Ning company announced that it would place the existing Li Ning shares in the way of old before new and subscribe for new Li Ning shares under general authorization. According to the announcement, it will place 120 million shares in the way of old first and new later, with a placement price of HK $87.50 and a planned financing of HK $10.5 billion.
Li Ning intends to use the net proceeds from the old subscription before the new subscription to invest in the newly launched category; International expansion; Invest in restructuring infrastructure and further upgrading the supply chain system; Make future business investment when opportunities arise; Brand building and general working capital.
