ABG's RMB 14.6 billion acquisition of Reebok was completed, and the operation right of Reebok China was transferred to Shanghai Lianya
In April 18th, many consumers said that they were informed that their personal information and Reebok's demand (Chinese mainland area business: 100-200 square meters) would be transferred to Shanghai Asia Asia Commercial Co Ltd in May 1st.
The next day, the Beijing Youth Daily reported that Adidas said that the above news was true. The "personal information" in the SMS mainly refers to the member information and user order information of Reebok brand, and does not involve the users and members of Adidas brand. This data transfer is part of its global business adjustment.
Prior to April 8th, the WeChat official account of the WeChat laboratory launched the Adidas laboratory, which has sold its Reebok to Authentic Group ABG (hereinafter referred to as "ABG"), and the final transaction price is 2 billion 100 million euros (about 4 billion 600 million yuan). In fact, the deal was reached as early as last August, and Reebok was still managed by Adidas. The two sides did not complete the delivery until recently. In addition, Reebok has a total of 4000 employees around the world, including about 450 at its headquarters in Boston. 150 people were cut at this delivery.
