Core tip: from the relative head of Hillhouse, invest in particlefeeder particle fanaticism, and Belle International invest in Maia active. Then to the relatively emerging brand intensive financing: Meihua capital invests in sports brand OMG, women's sports brands Savasana and raw J obtained capital financing from Panax notoginseng mutual entertainment and Challenger respectively, including 9 cutting-edge sports brands such as flipped lab, molyvivi, Jiaoma and sumday, which were successively completed in the second half of 2021。

In the track of "bad new consumption", the field of sportswear is obviously not one of them. In the past year, in the cold winter of consumption capital, the financing news of new sports brands continued.

From the relative head of the Hillhouse investment particlefeeder particle fanaticism, Belle International Investment Maia active. Then to the relatively emerging brand intensive financing: Meihua capital invests in sports brand OMG, women's sports brands Savasana and raw J obtained the capital financing of Panax notoginseng mutual entertainment and Challenger respectively, including 9 cutting-edge sports brands such as flipped lab, molyvivi, Jiaoma and sumday, and successively completed the financing in the second half of 2021.

It is hard to say that this is the new outlet of China's sportswear track, but there is no doubt that the judgment of capital is roughly consistent with the perception of consumers: I believe that China's sports brand is at the right time.

Their success in benchmarking the North American market, lululemon, which set off the revolution, and nobull, which was born in the air, encouraged these rising stars to seize more markets. While China's overall clothing market consumption growth peaked, per capita sportswear consumption rose against the current. This has created systematic opportunities for China's cutting-edge sports brands.