On April 20, Balabala officially announced the brand spokesperson --- Gu Yu.

     It is reported that this is the world's first digital person for children. As the fashion industry gradually enters the meta universe, more brands take the meta universe / virtual human as the carrier of content output and enter the track of younger marketing.

     Balabala digital people are named Gu Yu, which means that rain produces hundreds of valleys. Gu Yu solar terms bring plenty of rain and promote the growth of all things, which coincides with the brand value of "knowing growth best" advocated by Balabala. Gu Yu is full of oriental characteristics and has strong Chinese cultural heritage, which conforms to the background of the rise of the current national tide.

     Gu Yu is also an IP with the dual attributes of independent children's fashion blogger and virtual idol in addition to barabarabara's spokesperson. Barabarabara hopes to create an independent children's fashion digital person through IP. She can break through the boundary between reality and virtual and deduce human imagination into reality in a more innovative form.

   It is understood that barabara will start the meta universe program this year, focusing on the concept of digital spokesperson. In the future, Balabala will also try a series of meta universe concepts such as NFT digital collection and virtual wear to improve the new sharpness of brand marketing and provide innovative digital experience for China's cutting-edge families and children.